Case study

MIC Podgorica

Building materialsPodgorica

The entire brand from scratch: a brand book, templates for posts and stories, a content plan and a website with a molding visualizer, an English version and an admin where products are edited without a developer.

  • Brand book
  • Content plan and posts
  • Website
  • Admin portal
MIC Podgorica website we built, full page
MIC Podgorica Instagram profile

01

What we did

Everything we delivered for MIC Podgorica in one place.

  • Brand book

    Colours, fonts, logo and brand rules, as the base for everything that follows.

  • Content plan and posts

    A week-by-week plan, copy and design of posts, carousels and stories.

  • Website

    A mobile-friendly website with a clear path to an enquiry or booking.

  • Admin portal

    A portal where the website content is changed without a developer.

02

The website on every screen

The same website on laptop, tablet and phone, real screenshots.

MIC Podgorica website on laptop, tablet and phone

03

Real work

The website from top to bottom, the Instagram profile and posts we made for MIC Podgorica.

MIC Podgorica website we built, full page
MIC Podgorica Instagram profile on a phone
Post for MIC Podgorica, 1 of 4
Post for MIC Podgorica, 2 of 4
Post for MIC Podgorica, 3 of 4
Post for MIC Podgorica, 4 of 4

04

How the collaboration works

What was done, in the order it is built: from content to a system that runs on its own.

  • Brand bookthe whole brand from the start
  • Visualiserfor mouldings on the website
  • ENEnglish version of the website
  1. 1
    Brand book

    Colours, fonts, logo and brand rules, as the base for everything that follows.

  2. 2
    Content plan and posts

    A week-by-week plan, copy and design of posts, carousels and stories.

  3. 3
    Website

    A mobile-friendly website with a clear path to an enquiry or booking.

  4. 4
    Admin portal

    A portal where the website content is changed without a developer.

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